I cannot thank Allison and Nick enough for asking me to shoot their wedding.
Why I work on ads
But why Facebook ads specifically?
The opportunity to reinvent advertising.
Facebook is poised to deliver the most innovative, engaging, personalized advertising people have ever experienced. We can personalize and humanize advertising in ways that no one else can. Many people claim to hate advertising, but the truth is, when the creative is great and when it’s highly relevant to us, we love it. It ceases to be an ad, and just becomes great content. And I want to be part of the team that makes it happen at a global scale, and with a human touch.
Improving the measurement of advertising across the industry is a worthy goal.
Digital advertising measurement is fundamentally broken, and anyone deeply involved in this industry knows it. Our work to rebuild and redesign Atlas will democratize the digital advertising industry as it gives fair credit to all of the businesses and publishers who are helping advertisers succeed. There’s currently a monoculture of advertising measurement that doesn’t give full and fair credit to all of the players involved in helping businesses achieve their goals, whether it’s launching a new brand, selling a product online or in a store, or getting people to download a new mobile app. The work Facebook is doing to create more accurate ways to measure online advertising will help the whole industry understand what works and why, and to give credit to the role that all businesses, even the small ones, can play in creating value.
Helping businesses market themselves better improves everyone’s experience.
Business, brands, products and services are a critical part of the fabric of people’s lives. They help people craft their sense of identity through the connections they forge, whether it’s with a small local business, a movie they loved, or a clothing brand they admire. And they also help us navigate the world and the increasingly complex decision landscape before us. Where should I eat dinner tonight? What should I do this weekend? What should I do on my vacation? Connections between people and businesses will generate a lot of the information that we need to help answer these questions in meaningful ways.
Margaret Stewart eloquently captures exactly what gets me up in the morning.
A mysterious new technology emerges, seemingly out of nowhere, but actually the result of two decades of intense research and development by nearly anonymous researchers.
Political idealists project visions of liberation and revolution onto it; establishment elites heap contempt and scorn on it.
On the other hand, technologists – nerds – are transfixed by it. They see within it enormous potential and spend their nights and weekends tinkering with it.
Eventually mainstream products, companies and industries emerge to commercialize it; its effects become profound; and later, many people wonder why its powerful promise wasn’t more obvious from the start.
What technology am I talking about? Personal computers in 1975, the Internet in 1993, and – I believe – Bitcoin in 2014.
Why Bitcoin Matters
One of the best holistic pieces on Bitcoin I’ve seen.
Sunsets on campus have been beautiful lately. (at Facebook HQ)
Influence isn’t my definition of success—it’s a by-product of my creativity. I just want to create more.
Steve McQueen interviews Kanye West.
Night lights. (at Palace of Fine Arts)
The first thing I noticed was his watch; it was like my first watch, the one my grandfather gave me. It was the kind of watch that had metal links around an elastic band, so it looked nice, but stretched to fit over your wrist with no real clasp.
After his wrist, my eyes darted down to his shoes. They were the kind that people often refer to as “granola”, a black pebbled leather shoe that looks round and supportive, as if the wearer knew he had many miles to walk in them. His socks were a yellow-tan color, which, paired with his shoes, reminded me of my sixth grade teacher. His faded jeans almost transitioned seamlessly into his gray half-zip fleece, emblazoned with the Cal logo. The words “Coach” and “Cal Sports Clubs” floated below the logo in blue print. “Which sport?” I wondered. “How long?”
As the bus kept going, I saw his hands shaking, not the way my knees bounce (because there is always a beat playing in my head), but because they couldn’t stop. His right shook more than his left, and I found myself wondering what that felt like.
He looked around the bus slowly, almost delicately, as if he knew something about each of the people on the bus that we may not even know about ourselves. His eyes past over me and I wondered what he thought. Did he see me, a young man on his phone, with headphones bumping stimulants into his ears, as just another one of the miner that had come to the city in software’s gold rush? Did I look any different to him than those who came before me?
He pulled the cable to request a stop right before I could. I wondered how long he had been here. Was this his route? How many of us had he seen, and did he even notice anymore? Did we even matter?
When you say no to something that isn’t right for you, that’s 10 more minutes of quiet, peaceful sleep you get to have each night, knowing you are doing work you believe in. That’s powerful.
Inspiring words from the great John Jay.
When the battery in my watch wore out, I still wore it. There was something about the watch that said: It doesn’t matter what time it is. Think in months. Years. Someone loves you. Where are you going? There are some things you will never do. It doesn’t matter. There is no rush. Be the best prisoner you can be.
Learning to Measure Time in Love and Loss.
This piece ended up in front of me just when I needed to read it.
Subtle smiles and soft light.